I love tires. I'm an enthusiast when it comes to cars and motorcycles and nothing affects a vehicles traction more than tires. I've got a 10 year old truck we use as our beater and I'm on my third set of tires. The stock tires were pretty meh, as OE tires often are. I replaced them with a set of Yokohama HT's, and quite honestly, they sucked. They were awful in the snow, and only fair on wet or dry pavement. I finally was able to wear them out and replaced them with a set of Cooper Discoverer AT/3's. And in short, they rule.
We had our first real snow this week and the truck with those tires allowed me to rule all in the snowy wasteland. There was 4 or 5 inches of snow and the tires chewed through it without issue. They were equal in traction to the mud tires I had on my old jeep. I will be buying a set of these again. They've faired well in the wet and dry and I'm exceedingly impressed with the snow traction. The fact they are reasonably priced is just a bonus.
If you're considering some all terrain tires for your truck or SUV, these have my recommendation.